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You want people to love you.

Not the way they love pickles on their burger or jazz music. You want people, after their first interaction with your business, to bolt immediately to their closest five friends and tell them all about how amazing you are and why those friends should go buy everything you sell, now, yesterday, because you are now their personal hero and they don't know how they ever got by without you.

This should not be an impossible task. After all, your business is spectacular. You regularly amaze your clients. They're thrilled they found you.

The problem is that most people don't seem to be finding you. Your copy doesn't show off how brilliant and unique and perfect you really are, making those people - your would-be raving fans - think you're just like all the other guys.

You're not. You're so much better. And you need copy that shows it.

That's where I come in. I'm here to banish bad copy, sound-alike copy, buzzword-speak copy, slimeball marketing copy, the copy that's been standing in the way of people seeing who you really are. Then I write the copy that persuades those people to come on in and discover what they've been missing all this time.

They've been missing out on one crazy good business. But not anymore.




Saving good people from bad copy